Multiple studies have shown the benefits of hiring young people, no matter your industry. Your workforce development will increase as younger employees are used to learning. You’ll experience more significant tech advancement. Most importantly, today’s generation tends to be more flexible and adaptable to almost any situation.
Even if you know the benefits of hiring a younger audience, what can you do to recruit them? How can you catch the eyes of younger employees looking for work?
Let’s cover a few marketing techniques you can use to meet the needs of a younger audience so you can hire the best employees for your business while adopting a growth mindset for the future.
Promote Your Company Culture
Potential employees want to know what your brand stands for before they decide to join you. It’s important to have a platform and promote a company culture people are proud of. Surveys have shown that the most desirable values employees are looking for include:
- Good working conditions
- Fair pay
- Loyalty
- Job security
- Growth opportunities
It’s also important to promote a company culture that shows you care about the well-being of your employees. How are you promoting a healthy work-life balance? What are you doing for your workers’ mental health? Which organizations and causes are you involved in?
The more transparent you are with your culture, the easier it will be for younger audiences to see you and feel confident in working with you.
PREMIUM CONTENT: August 2022 US Jobs Report
Utilize Technology
Today’s younger generations were born into a world of technology, and it’s only become more advanced as they’ve gotten older. While your business can benefit from the skills younger audiences have when it comes to tech experience, you can also use the digital realm to help with recruitment marketing.
For starters, utilize social media. It’s a great way to humanize your business, engage with your audience and get people interested in working for you while learning about your business in a unique and interesting way.
You can also use technology to your advantage by obtaining certifications, networking with other professionals and offering digital mentoring programs. Utilizing tech in this way can be especially helpful if you’re a small business or you’re run by a minority group and you’re trying to recruit a specific audience.
If you’re not sure what’s working and what’s not, track which techniques are successful using business intelligence. If you’ve run specific marketing campaigns to recruit a younger audience, collect data on your efforts. If your campaign was on social media or through job posting sites, it’s easy to look at your analytics and determine which techniques were the most effective. That will help you tweak your efforts as you move forward.
Keep these marketing techniques in mind as you recruit a younger audience. Not only will your brand benefit from the skills this generation has to offer, you’ll end up learning more about what your business represents and whether you want to make adjustments to your culture to appeal to a wider audience.
